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By Hand & Eye

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By Hand & Eye

Reading about good design is not enough to be able to master it. You have to practice it until it becomes second nature and your hand and your eye work together as one.

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Reading about good design is not enough to be able to master it. You have to practice it until it becomes second nature and your hand and your eye work together as one.

Story

Instead of serving up a list of formulas with magical names (i.e. the Golden Section, the Rule of Thirds) that will transform the mundane into perfection, George R. Walker and Jim Tolpin show how much of the world is governed by simple proportions, noting how ratios such as 1:2; 3:5 and 4:5 were ubiquitous in the designs of pre-industrial artisans. And the tool that helps us explore this world, then as now, are dividers. The key to good design is to master these basic “notes” – much like learning to sing “do, re, mi.” How to do this is the subject of the first three-quarters of the book. It offers exercises, examples and encouragement in opening your inner eye, propping it up with toothpicks and learning the simple geometry that will help you improve your design. “By Hand & Eye” is not, however, a recipe book for better design. The principles of good design are learned through exercise and repetition, and the authors offer the critical exercises in every chapter. Reading about good design is not enough to be able to master it. You have to practice it until it becomes second nature and your hand and your eye work together as one.

Specs
  • By George R. Walker & Jim Tolpin
  • Publisher: Lost Art Press
  • 9.3 x 6.2”
  • 200 pages
  • 1.2 lbs.
  • Full-color illustrations
Materials
  • Printed on heavy #80-pound matte coated paper
  • Casebound and Smyth sewn
  • Hardback boards covered in cotton cloth with a black matte stamp