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The EPA Graphic Standards System 

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The EPA Graphic Standards System 

Like the NASA Graphics Standards Manual, the EPA manual was commissioned as a result of the National Endowment for the Arts (NEA) “Federal Graphics Improvement Program.” This manual beautifully encapsulates the role design has played in advancing federal programs for public good.

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Like the NASA Graphics Standards Manual, the EPA manual was commissioned as a result of the National Endowment for the Arts (NEA) “Federal Graphics Improvement Program.” This manual beautifully encapsulates the role design has played in advancing federal programs for public good.

Story

Before 1970, the United States was in a radically different place. Our environment, our cities, our people: abused, dirty, and sick after years of neglect. President Nixon decided to change that. In 1970, the United States Environmental Protection Agency was enacted to protect the environment and the American people. But there was one area in which the EPA—like many government agencies of the time—was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to non-standardized formats, inefficient processes, and almost everything being designed from scratch.

Enter design firm Chermayeff & Geismar Associates and partner Steff Geissbühler.

This reissue has been produced using high quality scans of Chermayeff & Geismar & Haviv and Steff Geissbühler's personal copies. Like the NASA Graphics Standards Manual, the EPA manual was commissioned as a result of the National Endowment for the Arts (NEA) “Federal Graphics Improvement Program.” This manual beautifully encapsulates the role design has played in advancing federal programs for public good.

Specs
  • Reprint of original 1977 document
  • By Standards Manual
  • 9.5" x 11" (same dimensions as original manual)
  • 244 pages
  • 10 gatefolds
  • 10 Pantone® spot colors + CMYK (14 colors total)
  • 2 recycled paper stocks
Materials
  • Hardcover binding
  • Silkscreen cover
  • Recycled board slipcase with blind deboss
Notes

This book includes:

  • Foreword by Tom Geismar (Chermayeff & Geismar & Haviv)
  • Essay by Christopher Bonanos (New York Magazine, Instant: The Story of Polaroid)
  • Every page of the original EPA Graphic Standards System
  • 48 pages of photographs from the EPA-commissioned Documerica Project"
Origin
  • Printed in Italy