Less and More: The Design Ethos of Dieter Rams

Less and More: The Design Ethos of Dieter Rams

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Less and More: The Design Ethos of Dieter Rams

This is the definitive reference book on the work of Dieter Rams. In his more than 40 years at Braun, Rams established himself as one of the most influential designers of the twentieth century.

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This is the definitive reference book on the work of Dieter Rams. In his more than 40 years at Braun, Rams established himself as one of the most influential designers of the twentieth century.

Story

This is the definitive reference book on the work of Dieter Rams. In his more than 40 years at Braun, Rams established himself as one of the most influential designers of the twentieth century. True to the principle of "less, but better," his elegantly clear visual language not only defined product design for generations, but also our fundamental understanding of what design is and what it can and should do. Sometimes referred to as "the ten commandments," Rams' rules for design are just as relevant today:

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design helps a product to be understood.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is consistent to the last detail.
Good design is environmentally friendly.
Good design as little design as possible.

Specs
  • By Klaus Kemp
  • Published September 2015 by Gestalten
  • Bilingual English/German edition
  • 808 pages
  • 7.9" x 1.8" x 9.7"
  • Weight: 4.1 lbs