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The NASA Graphics Standards Manual

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The NASA Graphics Standards Manual

The NASA Graphics Standard Manual is a meticulous facsimile of Richard Danne’s 1974 re-branding of the agency. An authoritative reference compiled from scans of 35mm slides presented to NASA, normally shielded from those without clearance.

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The NASA Graphics Standard Manual is a meticulous facsimile of Richard Danne’s 1974 re-branding of the agency. An authoritative reference compiled from scans of 35mm slides presented to NASA, normally shielded from those without clearance.

Story

When you’re launching other human beings into the void of the cosmos, the margin for error has to be zero with no space for distractions. From bulkheads to letterheads, this is the ultimate "brand bible" for the formidable application of a graphic identity in an otherworldly institution. The NASA Graphics Standard Manual is a meticulous facsimile of Richard Danne’s 1974 re-branding of the agency. An authoritative reference compiled from scans of Danne’s own personal copy, the book also includes an introduction by Danne, alongside an extended essay on the culture of the agency by Christopher Bonanos. Rare scans of 35mm slides presented to NASA administrators and The Manager’s Guide to NASA Graphic Standards are visual treats normally shielded from those without clearance.

Specs
  • Each book is individually packaged in a static shielding pouch
  • Publisher: Standards Manual LLC
  • 229 pages
  • 129 image plates
  • Hardcover
  • 9.5" x 11.5"
Materials
  • 100 GSM Yupo Original and 135 GSM Perigord Matte papers
  • Case-bound with two-color silkscreen
  • Soft-touch lamination
Origin
  • Printed in Italy