Originally created in 1975 by designers Richard Danne and Bruce Blackburn of Danne & Blackburn, this comprehensive visual identity system transformed NASA's public image with the legendary "worm" logotype—a sleek, futuristic wordmark that perfectly captured the agency's mission. The design manual established precise guidelines for everything from spacecraft insignia to official correspondence, creating a unified visual language that would define NASA's aesthetic for decades.

This meticulously reproduced edition preserves the complete visual DNA of America's space program through scans of Danne's personal copy of the original manual, complemented by his foreword. The volume includes reproductions of the complete 35mm slide presentation of the pitch for this revolutionary identity system to NASA leadership, plus the rare "Managers Guide" that showed how these exacting standards were implemented across the agency.

Printed in Italy using five spot colors on premium Yupo Original and Perigord Matte papers with stochastic screening for exceptional detail reproduction. The case-bound volume features two-color silkscreen with soft-touch lamination, individually protected in a static shielding pouch—a fitting tribute to the systematic brilliance that adorned the Space Shuttle and guided NASA through its most ambitious era of exploration.

Designed by Richard Danne and Bruce Blackburn, 220 Pages, Published by Standards Manual