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Be Optimistic

Our goal is simple: to equip you with everything you need to experience how extraordinary everyday life can be. Wherever you are in the world, all you need is the right gear, the right outlook, and the right group of people at your side to make any day an adventure.

The Swift Pant

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The Small Metal First Aid Kit

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Stetson for Best Made

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SWS Duffles

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Chart the Unknown

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About Us

In a world where true considered quality is increasingly rare, we are a reassuring promise that there are those who are still devoted to the craft of well made things.

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Our Adventures

A great adventure doesn’t have to mean climbing the highest mountain or catching the biggest wave. Told in photographs and videos, these are the stories of our products and our people, in the worlds where they thrive.

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Our Makers

We design our products and work closely with our manufacturers, because true, lasting quality only stems from an inordinate attention to detail.

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